We optimize Web sites using techniques that have lasting effects with no chance of interfering with a search engine's true goal of providing relevant results to its users. Recognizing that recent studies have revealed that over 80% of Web traffic utilizes Google or Google-powered search engines,AIS uses Google as our benchmark for all search engine optimization campaigns.

In addition to optimizing the content and code within a Web site, we also recognize the need for other components to create a successful campaign. It is becoming increasingly important that a Web site build strong link popularity in order to generate a high Google Page Rank.

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Search engines are constantly changing how they index Web sites in an effort to always provide their users with the most relevant search results. More often than any other search engine, Google alters how it reads and saves Web site information for future searches. An important factor on Google which does not seem to be fading any time soon is the Google Page Rank.

Google has begun tracking the number of incoming links to a Web site in order to determine each Web site's popularity. Each site's popularity is then given a corresponding Page Rank by Google, which they use to help determine rankings. A high Google Page Rank will not guarantee you top placement, but a low Google Page Rank will keep you from reaching the best possible rankings for your Web site.

A Web site's popularity is judged based on how many incoming links they have from other Web sites. An incoming link is any link that appears on another Web page that, when clicked, will take a user to your site. Each incoming link is counted as a vote for your Web site. The more votes that can be seen for your Web site, the greater your popularity and Google Page Rank will be.

Pay Per Click (Cost Per Click) search engine placement is the only guaranteed way to hold top placement on most engines. Anyone who has the budget and is willing to spend what it takes to be #1, can be. These results can be seen immediately and will bring targeted traffic within days.

There are many forms of cost per click advertising. Most commonly it takes the form of a bidding situation - different Web sites bid against one another for specific keyword phrases.

There are many cost per click engines operating on the Internet. Some are extremely industry targeted and others are broader, effecting major search engines. The two largest cost per click engines are Overture.com and Google AdWords.

Contact us for a free consultation and estimate on your next project. You have nothing to lose.